Inside the news: interview with Phil White, Acting President of 4iiii

In May, 4iiii welcomed Phil White to ‘fortify the company’s growth trajectory as an innovation leader in sports electronics and sensor technology.’ Phil was the co-founder of Cervélo Cycles, the global brand that grew from a school basement project to be a world leader in road and triathlon bikes.

The discussion with Phil touched upon a number of areas, including… the role of technology in the future of a brand (what is meaningful for the customer); the explosion of indoor cycling; affordability and accuracy of power meters; how to police cheating in e-sports to ensure fairness; and… that the quickest to adapt will survive during a time of crisis.

Phil mentioned that 4iiii is recruiting, and is in need of staff to manage current demand. This is nice to see, given the challenges faced by so many organisations currently.