Calgary-based ICwhatUC closes $680,000 pre-seed round

Two Canadian startups have announced fresh funding to fuel their growth. Here’s the latest on who raised how much, from whom, and what they’ll be putting the new funds toward.

Calgary-based ICwhatUC closes $680,000 pre-seed round

ICwhatUC is a Calgary-based startup that has developed a self-service support application that uses augmented reality through shared smartphone video to simplify customer-driven repairs. The startup has raised a $680,000 CAD pre-seed round.

“Consumers are changing their expectations for how service is delivered.”

The round was led by a group of undisclosed angel investors, former utility and construction executives, and Silicon Valley-based B2B accelerator fund Acceleprise. The funding will be used to scale ICwhatUC’s team and expansion efforts across North America.

“Our whole goal is to reimagine the way field service is delivered,” said CEO Guillermo Salazar. “The way customers experience home and field service hasn’t changed in decades. Consumers are changing their expectations for how service is delivered.”

Co-founders Salazar, Luke Krueger, and Danny Way launched ICwhatUC in the fall of 2018 aiming to change the way home and field service work is delivered. Frustrated with phone-based troubleshooting and lengthy wait times at home for service calls, the team sought out to create a more effective way of delivering customer-driven repairs.

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“We think that using augmented reality markup with real-time advice from experts will let homeowners and field service workers get the advice and direction they need to solve problems quickly, with little friction while dramatically reducing cost and risk for companies,” Salazar said.