Hoot Reading: Children’s Media Developers

A blog from CEO and Founder Carly Shuler for the Joan Ganz Cooney Center

When the Cooney Center published D is for Digital over 10 years ago, our goal was to insert the positive potential of kids media into the national conversation around children’s learning. One thing I can say with certainty is that we never imagined that a global pandemic would push digital media into the forefront of that conversation. Yet, here we are.

This sudden insurgence of demand for informal educational technology (by that I mean educational technology products for the home, not the classroom) creates an interesting context for developers like us at Hoot Reading. I’m sure I speak for other developers in saying that we are very grateful to have this issue—to be in an industry that is exploding when so many are suffering. Yet, it is also overwhelming.

So I am writing this blog in the hopes of starting a conversation amongst developers of high-quality, research based educational technologies for use in the home. Like many of you, the first step once we heard about schools closing was coming up with options that felt right. We approached this through three lenses.