Callia

About Callia

valhalla-angels-portfolio-callia
  • Founded: Jan 2017
  • Founders: Catherine Metrycki
  • Industries: Retail
  • Website: callia.com
  • Pitch:

Callia is a technology company disrupting the floral industry with the best new experience sending flowers.

Company Overview

Problem

Sending flowers is time-consuming and expensive.

Solution

Callia is the best experience sending flowers: online ordering in 5 clicks, just 3 bouquets at a time based on what’s in season and iconic blue boxes — 40% less expensive than a traditional florist.

Market

B2C (female 25-45); B2B (service professionals). $20B TAM in North America.

Business

Selling flowers B2C and B2B.