Catherine Metrycki on disrupting the flower industry with tech-based Callia Flowers #IMadeThis

Founder Catherine Metrycki started Callia Flowers after discovering a need for an easier way to send flowers. Since 2016, Metrycki has grown her bud of an idea into a thriving tech company that delivers a consistent experience and 100% happiness.

Ever wondered how successful entrepreneurs turn their dreams into reality? What drives them to push the envelope, create change and advance their industries? We had the opportunity to ask Canadian small business owners how they transformed their ideas, goals and passions into reality.

Callia Flowers does flowers differently. Born out of the Canadian prairies and proudly female-founded, Callia is a tech company committed to creating special moments and meaningful connections. Founder Catherine Metrycki shares how excellence in operations, scalable technology and an amazing team have helped her cultivate her start-up into a thriving cross-Canada company.

Q:What motivated you to start Callia Flowers?

Metrycki: A few years ago, I wanted to send flowers to my best friend for getting a promotion, and I didn’t have an easy way to do it. I had to either go in person or call a florist. In the end, I didn’t send her anything, I just sent her a text message, which felt horrible! That was my light bulb moment. Back in 2016, Callia started just in Winnipeg. Since then, we have been able to expand across the country.

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