Noah Askin, INSEAD Assistant Professor of Organisational Behaviour, and Benjamin Kessler, Managing Editor | February 4, 2020
Listen to Beatdapp’s Andrew Batey, co-founder and co-CEO talk about …
“Anti-disruption” with Beatdapp
Andrew Batey, co-founder and co-CEO of blockchain start-up Beatdapp, envisions a diametrically opposite scenario for the music business. Batey’s goal is to tame the Wild West-like tendencies of the streaming economy – starting with the numbers. In an interview at last year’s Blockshow at Marina Bay Sands in Singapore, Batey explained that digital service providers often undercount streams by as much as 15 percent. As stream count figures are used to calculate royalty payments, labels and artists ultimately receive less than they should.
“I don’t think the discrepancies are really nefarious,” Batey said. “There’s a lot of human error. How much [streaming services] spend on trying to get accurate data is really just an extra cost for them with no real economic upside.”
Using blockchain-enabled technology, Beatdapp has developed algorithmic solutions for auditing streaming data. Among their 22 current pilot projects is a partnership with Canadian company Entertainment One, whose rights library of 40,000 tracks includes the catalogue of seminal rap label Death Row Records (Tupac, Snoop Dogg, Dr. Dre).