G2V has a bold vision to transform indoor farming and boost global food production. How will they achieve it? By scaling from a foundation of trust.

G2V has a bold vision to transform indoor farming and boost global food production. How will they achieve it? By scaling from a foundation of trust.

We asked Mike and Ryan about the decision to raise capital and daily life as startup looking to rapidly scale.

Arden TseAccelerate FundWhat was it like moving from academia to become an entrepreneur? How did you know that you had an idea worth building a business around?
Mike TaschukCTO and Founder of G2V OpticsI was at University of Alberta working on a research program sponsored by an industry partner, with the objective of translating the research into a commercial product. It was often difficult to meet both the requirements of the university and the needs of the industrial sponsor, but we were determined to commercialize the science.Towards the end of my time at the U of A, I started developing a first-generation product which simulated sunlight. Within a year, that initial product was purchased by our industry partner. Even more exciting, as I showed the technology to people, the reaction that really struck me was from botanists. They could clearly see the power to control plants and contribute to horticulture. As I learned more about that field, I could see potential to help solve our global problem of limited food production. Tackling those two opportunities propelled me into entrepreneurship, and I left the University to start G2V.

READ MORE OF THE ACCELERATE FUND INTERVIEW HERE